Hypebeasts and the ZMOT
Let's face it, it seems like some tech companies have it easy when it comes to selling their newest products. For example, Apple sold completely out of their physical stock of iPhone Xs just minutes after opening up for preorders. What does this mean on the customer's end? Are they blindly buying then newest tech just because they want to be a trendsetter? It definitely seems like it! Sometimes I wish I had that much money, but sadly, I am a poor college student, b ut these customers who seem so willing to throw their hard earned cash towards the latest and greatest technology are probably some of the hardest to please. Think about it... How long after an iPhone release are the newest rumors for the next year's iPhone discussed? I've seen them as soon as one month after. These rumors and the people that look at them are exactly what I want to talk about today. ZMOT: Winning the Zero Moment of Truth...